Heart Disease In Women Health And Social Care Essay

Coronary illness In Women Health And Social Care Essay Coronary illness is one of the main sources of mortality in ladies over the world Rollini. In the United States, cardiovascular sickness Carey, explicitly coronary illness, is the main source of death among the two people [nih coronary illness, Rollini]. Demise from a cardiovascular related occasion is more typical than death from all types of disease consolidated. Be that as it may, despite the fact that a larger number of ladies than men kick the bucket from coronary illness [Carey], coronary illness itself is still normally viewed as a male infection. Generally, medication has used the man as the norm, in any event, while rewarding ladies [xhyheri]. Along these lines, there is the probability that it is under-analyzed in ladies. This is on the grounds that ladies endure side effects and react to symptomatic testing uniquely in contrast to do men. Ladies additionally experience results that are unique in relation to those men experience following intercession. Coronary illness is a term that is every now and again utilized conversely with the term cardiovascular malady. Cardiovascular malady normally alludes to those conditions that include blocked or limited veins that can thusly prompt coronary episode, stroke, or angina. There are other heart conditions that can influence the hearts muscle, thumping mood, or valves, for example, contaminations, that are additionally thought of as coronary illness [mayoclinic]. A lot of coronary illness can be dealt with or forestalled by settling on sound way of life decisions, for example, a solid eating regimen, work out, not smoking, and observing the amount one beverages. As of present, barely any examinations explicitly look at coronary illness in ladies. Ladies in certainty speak to less that 30% of study populace in most of clinical preliminaries [Rollini]. The examination that has been led has demonstrated that ladies are more averse to be analyzed or rewarded just as men [xhyheri]. Furthermore, examines have demonstrated that ladies respond diversely to drugs normally recommended to cardiovascular ailment. Extra exploration including ladies, alongside sex explicit examination is required. This would incorporate the consolidation of more ladies into cardiovascular preliminaries just as into observiational considers, and the utilization of factual procedures that empower testing for certain sex connections and give data about contrasts because of treatment that are sex-explicit. Coronary illness in ladies Coronary illness is the first reason for dreariness and mortality in ladies. Anyway it is frequently under-perceived by the two patients and suppliers, as ladies accept that the significant executioner and hence the infection they should be keeping watch for is malignant growth. Also, coronary illness is still in huge part viewed as a male ailment, and the fundamental accentuation in coronary illness research and clinical practice has gnereally centered around men (Stranges). Be that as it may, a significant move has happened as of late, with more prominent acknowledgment of the clinical essentialness of cardiovascular malady in ladies [1,5 in Stranges]. The acknowledgment of the significance of cardiovascular malady in ladies has additionally been joined by a developing consciousness of contrasts in hazard factors, treatment, precaution methodologies, and guess of the illness [1, 5, 12-15 in Stranges] between the sexes. Some cardio-metabolic hazard factors are either novel or more noticeable in ladies than they are in men [5]. For example, preeclampsia is lined to an expanded danger of different cardiovascular results later on in life [17]. Also such conditions as immune system maladies and discouragement can contribute in an unbalanced manner to cardiovascular hazard in ladies [5, stranges]. The predominance of various conventional hazard factors are additionally unique for ladies than they are for men. For instance, the predominance of diabetes mellitus is more noteworthy among ladies in the U.S., basically because of a decline of level of physical action just as a distinction in life span between the sexes [2, 5,18 in Stranges]. Truth be told, type 2 diabetes and weakened glucose resilience are perceived as extremely solid hazard factors for cardiovascular infection in ladies [19]. Furthermore, type 2 diabetes and weakened glucose resistance may expand the danger of repetitive cardiovascular occa sions following the principal intense myocardial dead tissue, especially in ladies [20 stranges]. Hypertension likewise will in general be higher in more seasoned ladies, which adds to the more prominent dreariness and mortality in ladies from stroke than in men [2, 21 Stranges]. Furthermore, atrial fibrillation is an essential hazard factor for ischemic stroke in ladies [5, 21], which has prompted the advancement of the executives rules intended to forestall stroke in ladies [22]. The study of disease transmission Coronary illness is one of the main sources of mortality over the world. In the United States, a lady kicks the bucket from a heart related scene consistently [Rollini], and regardless of declining patterns seen in numerous nations in the course of recent years in the two people, cardiovascular malady is as yet the main source of mortality in the two people [1-3 stranges]. Cardiovascular infection in certainty is the reason for a more noteworthy number of passings than all other ceaseless conditions consolidated, including malignant growth, neurodegenerative and respiratory sicknesses, and mishaps [2]. Around 1 in each 3 ladies (34.9%) in the U.S. has a cardiovascular ailment. The rate for men is somewhat higher at 37.6% [zhang]. Roughly 1 in each 2.7 ladies will bite the dust of a cardiovascular malady; this is contrasted and around 1 out of each 4.6 ladies who will pass on of disease [1 in zhang] In spite of the fact that age-balanced death paces of cardiovascular infection are higher in men than in ladies, the absolute number of cardiovascular illness related passings has been reliably higher in ladies than in men for as far back as two decades, basically because of a more drawn out future just as a bigger extent of old ladies [1,2 stranges]. Also, in the United States more hospitalizations happen for cardiovascular breakdown and stroke in ladies when contrasted with men [2] Ongoing proof shows an expanding pattern in coronary illness mortality in more youthful ladies. In U.S. ladies ages 35 44 years old, coronary illness death rates have expanded a normal of 1.3% every year since 1997 [4]. These patterns are in all likelihood driven to some extent by the stoutness and diabetes issue in the U.S., however different benefactors remember an abatement for physical action and an expansion in the commonness of hypertension [4]. The acceleration in predominance of huge scope cardiovascular malady hazard factors in more youthful grown-ups, essentially hypertension and corpulence, just as the leveling off or conceivable inversion of cardiovascular mortality patterns is occurring in the U.S. just as in territories around the globe, including the Mediterranean and Asia. These areas are traditionally connected with more advantageous dietary decisions and ways of life (6 - 11 stranges] Explicit to the ailment trouble and the particular parts of cardiobascvular malady in ladies, the American Heart Association created proof based rules explicitly for ladies [12 15 stranges]. The latest update of these rules was distributed in 2011 [12] and spoke to a significant commitment to the field of cardiovascular infection the board. The focal point of the rule moved from proof based to viability based, and thought about the two damages/expenses and advantages of preventive mediation [12]. This move shows a significant development from the rules reexamined in 2007, which depended basically on the clinical advantages of intercession for cardiovascular infection avoidance in ladies [15]. Also, the 2011 rules presented perfect cardiovascular wellbeing as the least hazard class, implying that the nearness of perfect degrees of cardiovascular hazard elements and reception of a sound way of life is destined to be related with good results and a more pleasant personal satisfaction, just as expanded life span [50]. Be that as it may, just an exceptionally little level of U.S. ladies will be delegated being at perfect cardiovascular wellbeing [51]. Contrasts in momentary guess and clinical introduction among people are clear with cardiovascular infection. Particularly in more youthful ladies, higher casualty rates have been seen during the 30 days first after an intense cardiovascular occasion, as contrasted and more youthful men [31, 32 stranges]. There has additionally been a progressing banter on the reasons cardiovascular ailment is overseen contrastingly in people [33-35], in spite of the fact that there has been an improvement in the nature of care and in results for ladies as of late who have been hospitalized for cardiovascular sickness [36 stranges]. There is some conviction that sexual orientation incongruities are the aftereffect of lower consciousness of cardiobascular ailment hazard in ladies, just as a deferral in crisis administrations get to. Be that as it may, the sexual orientation hole has been decreased after some time [37 stranges]. There is still work to be done, however, since not many clinical preliminaries distribute results that are arranged by sex. Also, analysts often use authentic information in looking at clinical attributes and treatment in the two people, and numerous early preliminaries had an upper cutoff age of 65 years, which barred numerous ladies, since ladies create cardiovascular sickness on normal ten years after the fact than do men. Likewise of concern is that the socioeconomics of the U.S. also, in truth the world are changing, which will imply that specialists must think about a more noteworthy assorted variety of patients. Added to the notable arrangements of race and geographic birthplace just as ethnic starting point, there are different features of decent variety that must be thought of. These incorporate age, language, education, handicap, financial status, strict association, word related status, and culture. Not exclusively do these components influence how cardiovascular infection presents and advances, they likewise frequently influence the degree of care the individual gets. A report done by the Institute of medication expresses that differen

Narrative Essay on a Love Story to Tell Creative Ideas of Narration

Account Essay on a Love Story to Tell Creative Ideas of Narration The air was essentially stunning: the sun was sparkling brilliantly over the quiet rural areas. Being a couple of moments past late morning, a great many people were inside, most presumably taking their lunch or evening rests. In his room, Kevin sat on the bed, morose and sorrowful. His room was completely failed, with style magazines littered everywhere throughout the covered floor. On one corner, there lay void tins of hair gel and aroma bottles. Seeing these promptly brought back recollections of Anne, the young lady Kevin had cherished with his entire existence. His recollections were shocked back to the time they initially met. It was during a secondary school move, and in the midst of the various young ladies in participation, Anne basically stuck out. Her blue eyes were the most delightful Kevin had ever observed. Her appeal was intensified by the wavy hair that was conveniently taken care of a high, fun pig tail. Tall and slim, Anne had stunning dimples that any man would have quit any pretense of anything for. With that first look at her, Kevin was rendered confused. Rather than moving toward her and pronouncing his quick considerations and emotions, he essentially shook her hand and left. He was unable to locate the correct words to depict his feelings at that point. Fortunately, he figured out how to get her number from a classmate; after three days, he called and communicated his enthusiasm for seeing her. Anne’s reaction was obviously reassuring; she had vowed to consider Kevin’s proposition to meet with her and to stay in contact. Yet, on this day, an entire week since the guarantee, Kevin was a debilitated youngster. Gazing inertly into space, he asked why Anne’s reaction was not anticipated. His face was secured with sweat at the idea that maybe Anne didn't feel a similar enthusiasm he felt for her. As the breeze became more grounded, Kevin’s disposition was similarly getting progressively extraordinary. Abruptly, he emerged from his bed and started kicking everything in his way. Now, he recognized a little container on which were composed the words â€Å"Rat and mice killer.† Convinced that life had denied him of the one young lady he needed to be with most, he took the toxic substance in one major swallow. The news spread like bushfire, and the nearby rescue vehicle was at the entryway of his room instantly. Anne’s eyes were all sorrowful as she begged Kevin to hold tight, that she adored him and was prepared to turn into his sweetheart. As destiny would have it, Kevin opened his mouth however discourse bombed him as he fell dormant onto the floor. Anne sobbed wildly; acting shy had been unfathomably expensive to her. Foreboding shadows assembled in the sky as Kevin’s body was removed. Tips on story exposition composing: As is obvious from this example exposition, account articles on adoration are exceptionally interesting, both to the peruser and the author. Anybody can compose a story article on affection, gave the individual in question is innovative enough. For one who appreciates sentimental books and has some imaginative thoughts of his own, such a paper can be finished inside a couple of moments. A valuable tip when composing an account article on affection is to put together it with respect to regular happenings. For instance, the paper can focus on unreciprocated or uneven love. Like every single other account, this sort of paper ought to include a few components of fiction, for example, utilization of pen names spot of genuine names.

The critical perspectives Essay Example | Topics and Well Written Essays - 2500 words

The basic points of view - Essay Example As Jeremy (2011) calls attention to that after the breakdown of money related framework, the endeavors were coordinated towards fixing the framework without understanding that the â€Å"system itself expected to change†. This book by the Nobel Prize winning financial specialist bids to reexamine and rethink the current entrepreneur structure in the business sectors. The creator discusses how overspending and low investment funds have cut down the monetary emergency. He is very cynic about the conditions predominant in lodging market. He reprimands how low loan fees to support utilization and money related development have brought careless power over the economy. Stiglitz predicts that it will require some investment before USA advertises completely recoup as he calls it â€Å"Japanese style recovery†, where markets will confront low total yield and low wages. As he would see it America needs to fix its macroeconomic structure through expanding investment funds, decreasi ng utilization and more designation of assets towards issues, for example, town arranging and environmental change. Turner (2010) states in a survey that Stiglitz has made it the wellsprings of the present emergency clear for the individuals who contend that the present emergency was â€Å"unforseen†. He condemns the arrangements of Bush and Obama for acquiring the economy to crumple 2008. Stiglitz has scrutinized Obama for not building up an away from and technique to improve the states of the economy. Truth be told Stiglitz blames his need for power over the economy which left the economy much progressively defenseless because of those running the budgetary area than at any other time. Stiglitz is additionally doubtful about how individuals from Bush’s organization proceeded with their job in present government and are not redressing the mistakes that made enormous high points and low points in the business cycle already. He has referenced that the strategies are mad e in a way that builds the weight on citizens if there should arise an occurrence of any misfortune or bailout circumstance. In addition Freefall likewise condemns the job of resigned brokers in approach detailing and guideline of the money related area, which as indicated by Stiglitz has made a more noteworthy lopsidedness in influence. Stiglitz unequivocally advocates burden of rigid guidelines and rebuilding of banks. He blames Obama organization for go under the impact of account big shots and neglecting to practice power over the banks and other monetary foundations which turned out to be too monster to even consider handling an emergency. He despite everything accepts that huge banks should be separated so as to right-estimate them; a model is Citigroup, which is excessively enormous in size to deal with. He likewise is dejects the utilization of home loan securitization, and urges to police subsidiaries. Investigation Economic Policies Stiglitz believes Keynesian financial ma tters to be the answer for the current common issues, anyway there are various components that place a question mark on this recommendation. Initially we have to comprehend that so as to anticipate the effect of an infusion of assets into the economy, we have to know the GDP multiplier. This GDP multiplier is dependant over the financial framework since they are the ones to stretch out credit to the private part. Presently if the financial framework is itself so feeble and needing reserves, it is hard to state that it can bring the economy out of downturn. In addition we additionally need to comprehend the imperfections of government control, a model here is for individuals to choose if they need to depend on private annuities or

Ethical Dilemmas On Social Work Practice Social Work Essay Essay Example

Moral Dilemmas On Social Work Practice Social Work Essay Example Moral Dilemmas On Social Work Practice Social Work Essay Moral Dilemmas On Social Work Practice Social Work Essay For this task I will elucidate individual qualities, biass, moral pickle and the effect they have had on cultural work design by thinking about one of my convictions and how I needed to question myself to improve of it. Utilizing Marxists and Feminists places of enslavement I intend to put, perceive, respect and worth different people for which I will give a delineation of which happened to me and how I needed to contest bias towards others. I will other than talk hypothetical models to undertaking oppression and partiality by using the PCS hypothetical record and how individuals can go engaged through gatherings, protagonism or resolution law. Individual qualities, Biass, Ethical Dilemmas, Conflict of Interest and their effect on Social Work Practice A worth is something that worries individual or a conviction they hold, this decides how an individual acts, values do non find if something is said whether it is correct or erroneous in today s society. In any case, an individual s conviction s can affect how they carry on towards others. Partiality is a term which has rather negative intensions and is normally taken to mean an unfriendly disposition towards an individual or gathering ( Billingham et al. 2008. Pg. 196 ) One of my qualities and a predisposition of mine is that any occupation I am utilized in will at long last travel to individuals working in a remote state, especially India. This all stems from when I worked for an outsider acknowledgment card processor, subsequent to giving them nine mature ages of administration I was going to be made repetitive and my occupation would be actioned from individuals in India. For the accompanying two months I would hold to create individuals from that point all the applications I was by and by or had taken a shot at. This gave me a predicament do state them all the data I knew or simply some of it? I must be proficient, so I gave them as much data on the applications for which I thought about, I even made client ushers to help with the arrangement and they could use when I had left the organization. When addressing the individuals I found that we shared things for all intents and purpose with one another and they were disheartened that an individual would lose their occupation. It was nt their error I was being made repetitive however the organizations in which we worked for. I had effectively tested the new conviction that had ascended from a miserable situation. Valuess are only every piece great as the activities they brief ( Preston-Shoot, 1996. Pg 31 ) When working with individuals from different states I will require to save my ain qualities and biass, as everybody merits help and guidance in their lives no issue where they originate from known to man. In the event that I neglect to put my qualities and biass aside while working with them it will affect the guide they will have from me, I should be loosened disapproved to all developments. Thompson ( 2005 ) clarifies that there is an interest for validity ( congruity ) to be accomplished in cultural work, that a positive working connection between administration client and cultural specialist is required dependent on trust and respect for one another to create. Distinguish, Recognize, Respect and Value Diverse Persons Thompson ( 2006 ) depicts bias as to put a distinction and is non needfully a negative term . In any case, when utilized in footings of lawful, moral or from a political perspective it is alluded to as being unreasonable for example being underhanded treated for your sex or social start. On the off chance that this happens it can take to an individual being persecuted. When taking a gander at enslavement from a Marxists position DAmato claims that individuals are abused as a result of the class in which they live in, that grown-up females, homophiles or individuals of shaded covering are low-level to the Bourgeoisie and Capitalism is required in the public eye as it shapes and relies upon oppression for its perseverance. Marxists contend that if bigotry, sexism or homophobia was to be grasped it will mean that an entrepreneur specialists would require to be ousted and that oppression is basic to the skirmish of communism. From an Extremist Feminists see Zeiber ( 2008 ) contends that grown-up females are mistreated inside the male centric framework, that marriage and the family are an outcome of entrepreneur economy. Holmstrom ( 2003 ) talks about Socialist Feminism, holding that grown-up females are abused by the laterality of work powers and of the financial disparity in view of the spots of intensity guys have inside society. I chip away at a homestead where we regularly have Polish each piece great as British individuals working at that place. One twelvemonth an associate was doing boorish muffles towards the Polish individuals, as others were doing cheerfulness at their human advancement, and their Catholic convictions were mistaken. I could see that something was inaccurate, so I addressed them ; they disclosed to me they believed they were being victimized and begun to encounter truly abused on the grounds that they were non British. At that point I addressed my chief about the situation which was go oning and he left me to cover with. I needed to accept about how I was going to approach it so the two gatherings would be content with the outcome. So I requested that the offender come outside and talk with me. I disclosed to him that the Polish individuals were troubled the way where he was taking care of them. He was stunned as he suspected they were all holding a giggle with one another. It was hard for me to confront the guilty party as it was my male parent, a grown-up male I turned upward to. Thinking about what had happened I realized I had said the correct things to my male parent as they kept on working with each in congruity, non craving to provoke one another, empowering a decent workplace for all. Separation can be found in foundations like the congregation, jail or by a person in a position of intensity. It tends to be secretively actioned by using covers like the Klu Klux Klan in USA wear veils concealing their independence or plainly actioned like politically-sanctioned racial segregation in South Africa or the BNP in Britain. Hypothetical Frameworks for Understanding Discrimination and Oppression Thompson ( 1997 ) shows how enslavement can be investigated using the PCS hypothetical record and there are three degrees: Individual ( P ) a man s positions for example predisposition against a gathering of individuals. Social ( C ) shared qualities between others, what is erroneous or right, this in twist signifiers an accord. Auxiliary ( S ) how enslavement of society is shaped through foundation who bolster social standards A ; individual convictions for example confidence, media or specialists. Here is a representation of the PCS hypothetical record in real life: Phosphorus: Young grown-up male in the nine you work at offers violative and derogative comments about a merry grown-up male who goes to other than. He says that gay individuals are non common or ordinary . Degree centigrades: Gay individuals for the most part rebuff the network around him, and huge numbers of the network individuals are associated with the nearby church, keeping unfaltering situations about sexual moral intentions . Second: Popular newspaper media castigates the anomalous exercises of gay individuals. Strict pioneers of all religions back up the instatement of Torahs to stop equivalent rights for merry individuals. Enactment is passed by parliament that bargains the privileges of gay, sapphic and cross-sexual individuals. There is an overwhelming agreement of intensity utilized in all signifiers of basic life. ( Wood, J. 2001 ) By using the PCS hypothetical record it can help an individual form an idea with respect to why others act the way they do for example the generalization of a youthful have oning a goon, you accept they are issue shapers due to what the media have detailed, yet non each pre-adult is out for issue. Another hypothetical model to undertaking enslavement and bias is through approval. By approving individual intends to empower a person to infer authority over and taking obligation for ain their activities. The Humanist assault via Carl Rogers ( 1959 ) urges individuals to go sceptered. As understudy cultural laborers we are educated about approving the administration client, to focus on their qualities and to cooperate as companions, we other than need to protect defenseless individuals, to take into history an individual s financial, political and social foundation at a similar clasp. Gatherings other than work to approve individuals as they offer help and in the event that they go about as one they can go ground-breaking. A delineation of this is from the Times Online dated June thirteenth 2007 How football made us ( see connection 1 ) , by sorting out a football crew for intellectually wiped out patients they each got sceptered ready to make things on their ain without holding help from others. Make use of Schemes to Challenge Discrimination, Inequality and Injustice There are plots in topographic point to help teach individuals about disparity, partiality and shamefulness, for example, protagonism and resolution law. As cultural specialists we have to back up and talk up for people that face being abused or victimized. By using protagonism to represent the individuals who can't talk up for themselves. For example experience larning or imparting difficulties. Walker ( 2008 ) prompts that protagonism has it qualities however alongside has its failings. Quality from using protagonism are: Peoples who have been socially rejected from standard society expansion a voice, when an assistance client has a cultural specialist who listens can be offered confirmation to talk for themselves, accordingly turning in self image affirmation and cultural laborers can larn and see more on how it feels to be impaired when tuning in to a help client. However, the failings are: there is a peril that the cultural specialist can set their ain positions frontward and non those places of the administration client, the advocator can dominate, in this way the administration us

International Negotiation & Bargaining Essay Example for Free

Universal Negotiation Bargaining Essay 1.- What, by and large, did you find out about exchange from the activity? What shocked you? What might you do any other way on the off chance that you gotten an opportunity to do the activity once more? As a rule I discovered that trust assumes a huge job during arrangement; on the grounds that here in this activity and in the most instances of exchange toward the starting you feel a hard air however to build up affinity isn't a choice. At that point you have to get center in light of a legitimate concern for every individual and not simply shielding your position. It regarded us to open all the issues to determine, so we can see the total picture and not just one issue for each time. This permits to utilize give the alternatives important to give and get and realizing what is the most issue to the next individual and for me. I was astounded with one point I believe was the purpose of the ladies during the outing we both have a similar intrigue, I saw on the grounds that my other part needs the equivalent of me, and in some cases you accept that consistently will have restricting interests . I will do diverse certainly to confide in additional in my accomplice to be completely forthright and since the asking let him know these are the things that they are generally significant for me, what are yours..? 2.- How did the real result of the activity contrast with the pre-arrangement technique you created? How would you connect readiness with result? As my educator referenced that a Coach stated: Failing in plan, is planning to come up short. You have to build up your methodology and contentions to be predictable and clarify very well the whys. I didn't win in all the focuses that I needed; however I achieved the Best option in contrast to an arranged understanding (BATNA). Obviously they have a positive relationship the more you set up the more you accomplish and the other way around. 3.- How did the ideas of arrangement, power (auxiliary and additionally close to home), relationship, intrigue, batna or potentially shared increases, and so forth tended to in the class and in the class readings (reference required) really happen in this activity? Well first this activity started with a hard bartering and acknowledged in light of the fact that we both needed to shield the situation rather the intrigued and obviously no one has enough trust. I quickly attempt to change this since I had perused that this sort of arrangement will fall flat, so I chose to apply the what I have realized and center in the interests and to set up compatibility when posible. I listen well the intrigued and I attempt to be objettive, reliable and sensible with the whys and the explanation that I need each point not on the grounds that I need, that could be the most exceedingly terrible you can do, so readiness is significant in light of the fact that in a couple of words is the means by which you are going to sell your thought or intrigue. I was helpful to realize that we have to give a take procedure, and searching for a non-lose-lose, Win-Win. I think as the climber should be cautiously in what we state, how would we say and the tone, on the grounds that not just the words give a message to the crowd. For me, to open the arrangement and see a few focuses (shared increases) of the activity rather individually was the key of fruitful, on the grounds that we had the option to listen all the interests of every individual, and this is the core of exchange. The fundamental test for the climber is the manner by which to move for a Yielding or obliging to a settling. BATNA is the consequence of having duplicates alternatives so as to have a non-lose-lose we need investigate every choice a have the option to give that message during the arrangement since BATNA will explains our arrangement B in the event that we don't accomplish any understanding. In the event that my arrangement B is a decent one or solid I will have more force during the exchange. It is imperative to realize the two BATNAS so as to know the equalization of the exchange and by what method will be your methodology, and style. REFERENCE: GETTING TO YES BY ROGER FISHER AND WILLIMA URY Basic OF NEGOTIATION BY ROY J. LEWICKI, DAVID M SAUNDERS AND BRUCE BARRY Communicate ONE POWERPOINT UPDATED_REV1

Maladaptive Behaviors and Social Anxiety Disorder

Maladaptive Behaviors and Social Anxiety Disorder Social Anxiety Disorder Print How Do Maladaptive Behaviors Worsen Social Anxiety Disorder? Common Maladaptive Behaviors Keep You From Treating Social Anxiety By Arlin Cuncic Arlin Cuncic, MA, is the author of Therapy in Focus: What to Expect from CBT for Social Anxiety Disorder and 7 Weeks to Reduce Anxiety. Learn about our editorial policy Arlin Cuncic Medically reviewed by Medically reviewed by Steven Gans, MD on November 23, 2019 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD on November 23, 2019 Social Anxiety Disorder Overview Symptoms & Diagnosis Causes Treatment Living With In Children Jim Forrest / Image Source / Getty Images The term maladaptive behavior is used to describe types of behaviors that inhibit your ability to adjust to situations. Often seen in those with social anxiety disorder  (SAD), maladaptive behaviors can be used to reduce anxiety and fear in the moment. You might inadvertently develop these habits to cope in social and performance situations because it feels like they are helping you manage your anxiety. Unfortunately, however, they can worsen your anxiety in the long run because they stop you from doing things that are actually adaptive. In addition, they might reinforce the problem with social anxiety that you are trying to improve.   Common Maladaptive Behaviors Maladaptive behaviors can range from passive communication to substance abuse. Below is a list of some of the things you might find yourself doing to manage anxiety in situations, albeit not in a helpful way: 1. Passive Communication Because you prefer to avoid confrontation, you may minimize your feelings or choose not to discuss things that are bothering you. This can worsen your social anxiety because without making your feelings known, your needs can go ignored. In this way, passive communication can leave one feeling resentful and reinforces social anxiety. 2. Avoidance If you have social anxiety, you may try to avoid triggering situations by engaging in the following behaviors: refusing to give a speech in publicturning down event invitationsbacking out of engagements at the last minutenot taking classes that involve public speakingeating alone or limiting what you eat in front of othersnot asking questions in classturning down promotions at work While avoiding these situations may prevent you from having anxiety in the moment, avoiding them regularly can worsen social anxiety in the following ways: limiting your social circlemaking you feel more lonelycontributing to low self-esteem related to your lack of social abilities and skillsrestricting advancement in your careeraffecting your gradesplacing restrictions on where you go and what you do You may also engage in the following safety behaviors (also known as partial avoidance behaviors) to alleviate feelings of anxiety and avoid potential embarrassment in social situations: speaking very softlyavoiding eye contactcrossing your arms or fiddling with an objectstanding far away from peoplenot speakingholding your body in a rigid way Engaging in partial avoidance stops you from being fully present and engaged in the moment, which keeps you at a distance from other people. What you think is keeping you safe is actually keeping you locked in a cycle of anxiety. 3. Anger Some people with social anxiety may become angry. They may be frustrated with themselves or upset at others for forcing them to engage in social situations or for ignoring their needs. These feelings can become pent up and finally expressed as anger. You might vent your anger in unhealthy ways or lash out at loved ones, which makes you feel guilty afterward and actually makes your social anxiety worse. While not everyone with social anxiety will feel anger, for those who do, it can be a significant problem. 4. Substance Abuse If you live with social anxiety and must do something that scares you, such as giving a presentation at work, you may be tempted to treat your anxiety with alcohol or drugs to calm your nerves. People with anxiety disorders are two to three times more likely to abuse alcohol or medications than other people.?? While using these substances may provide you with some relief, it is short-lived and can be very harmful. It can become a crutch you have to rely on, raising the potential to become addicted.   Eliminating Maladaptive Behaviors Rather than using maladaptive behaviors, healthcare providers stress the importance of developing adaptive behaviors. Adaptive behaviors are actions that allow you to change your response to make the situation more positive. These behaviors are essential to successfully managing the demands of daily life  and engaging with others. They may include the following: Social skills:  This might include things such as conversation skills and how to make new friends. Developing social skills will make it easier for you to cope with social interactions despite feeling anxiety.Personal responsibility:  Taking personal responsibility means not leaning on others to support you unnecessarily. This might include developing routines in your daily life to be able to maintain employment and maintain a household, despite your anxiety.Public speaking skills:  If public speaking is a specific issue for you, adaptive skills might include taking a class to overcome your stage fright and developing your public speaking ability.Emotional regulation:  Learning how to regulate emotions when they overwhelm you is a necessary step to developing adaptive skills to manage social anxiety. Many with social anxiety lack appropriate adaptive behaviors; however,  that does not mean it is impossible to stop maladaptive actions. Working with a therapist who specializes in social anxiety disorder can help you to identify your maladaptive behaviors and triggers and then develop a strategy for addressing these issues. The 9 Best Online Therapy Programs A Word From Verywell If you find that maladaptive behaviors are interfering with your ability to overcome social anxiety disorder, it may be helpful to meet with your family doctor or a mental health professional to discuss the issues you are experiencing. If youve not received treatment for SAD, cognitive-behavioral therapy (CBT) or medication are two scientifically validated forms of treatment that may be helpful to you.

Products and service - Free Essay Example

INTRODUCTION: MEANING OF MARKETING ANDMARAKETINGMANAGEMENT: Marketing as a business function will change with the movement of products and service from the producer to the user. Ability to sell at a profit is the critical test. The marketing system that delivers out high standards of living consists of many large and small companies seeking success. Many factors contribute to making a company successful great strategy, dedicated employees, good information system and excellent implementation. Many peoples minds are stereotyped fixed that large companies operating in highly developed economies use marketing involves with inside outside the Organization Swat Analysis. Any large small scale organization can build in. MARKETING: Marketing has often been described as the as of selling products. But people are surprised when they hear that the most important part of marketing is not selling! Selling is only the tip of the marketing iceberg. Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value fro customers in return. Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and overcapacities in the last decades. Companies then shifted the focus from production more to the customer in order to stay profitable. The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. MARKETING MANAGEMENT: Marketing is the process of planning and executing the conception, pricing promotion, and distribution on ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. From this prospect it consists of 5 steps, beginning with the market environment research. After fixing the targets and setting the strategies, they will be realized by the marketing mix in step 4. The last step in the process is the marketing controlling. Marketing management design effective, cost-efficient implementation programs, firms must possess a detailed, objective understanding of their own business and the market in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning. Definitions: Market: A market consists of all the potential customers sharing a particular need or want to might be willing and able to engage in exchange to satisfy that need or want. Marketing: The term Marketing has been defined in various ways by different marketing management experts. These definitions can be group in two major categories namely classical or old definitions and modern definitions. Marketing is the performance of business activities that directs the flow of goods and services from produces to consumers or users. AMERICAN MARKETING ASSOCIATION Marketing is social and managerial process by which individuals and group obtain what they need and what through creating, offering and exchanging the products of value with orders. Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new Approaches Marketing Management Marketing management is the process of planning and executing the conception, pricing, promotion and distribution of ideal goods and services to create exchanges that satisfy individual and organizational objectives. What is marketing channel and its work:- Most producers do not sell their products directly to the final users between them stands a set of intermediaries performing a variety of functions. These intermediaries constitute a marketing channel (also called a Trade channel and Distribution channel). Marketing channel are sets interdependent organizations involved in the process of making a product or service available for use or consumption. Marketing channel decisions are among the most critical decisions. The companys prices depend on whether it uses mass merchandisers or high quality boutiques. The firms sales force and advertising decisions dependent on how much training and motivation dealers need. Marketing. Several definitions have been proposed for the term marketing. Each tends to emphasize different issues. Memorizing a definition is unlikely to be useful; ultimately, it makes more sense to thinking of ways to benefit from creating customer value in the most effective way, subject to ethical and other constraints that one may have. The 2006 and 2007 definitions offered by the American Marketing Association are relatively similar, with the 2007 appearing a bit more concise. Note that the definitions make several points: A main objective of marketing is to create customer value. Marketing usually involves an exchange between buyers and sellers or between other parties. Marketing has an impact on the firm, its suppliers, its customers, and others affected by the firms choices. Marketing frequently involves enduring relationships between buyers, sellers, and other parties. Processes involved include creating, communicating, delivering, and exchanging offerings. Delivering customer value: The central idea behind marketing is the idea that a firm or other entity will create something of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile considering opportunity costs. Value can be created in a number of different ways. Some firms manufacture basic products (e.g., bricks) but provide relatively little value above that. Other firms make products whose tangible value is supplemented by services (e.g., a computer manufacturer provides a computer loaded with software and provides a warranty, technical support, and software updates). It is not necessary for a firm to physically handle a product to add value-e.g., online airline reservation systems add value by compiling information about available flight connections and fares, allowing the customer to buy a ticket, forwarding billing information to the airline, and forwarding reservation information to the customer. It should be noted that value must be examined from the point of view of the customer. Some customer segments value certain product attributes more than others. A very expensive product-relative to others in the category-may, in fact, represent great value to a particular customer segment because the benefits received are seen as even greater than the sacrifice made (usually in terms of money). Some segments have very unique and specific desires, and may value what-to some individuals-may seem a lower quality item-very highly. Some forms of customer value. The marketing process involves ways that value can be created for the customer. Form utility involves the idea that the product is made available to the consumer in some form that is more useful than any commodities that are used to create it. A customer buys a chair, for example, rather than the wood and other components used to create the chair. Thus, the customer benefits from the specialization that allows the manufacturer to more efficiently create a chair than the customer could do him or herself. Place utility refers to the idea that a product made available to the customer at a preferred location is worth more than one at the place of manufacture. It is much more convenient for the customer to be able to buy food items in a supermarket in his or her neighborhood than it is to pick up these from the farmer. Time utility involves the idea of having the product made available when needed by the customer. The customer may buy a turkey a few days before Thanksgiving without having to plan to have it available. Intermediaries take care of the logistics to have the turkeys-which are easily perishable and bulky to store in a freezer-available when customers demand them. Possession utility involves the idea that the consumer can go to one store and obtain a large assortment of goods from different manufacturers during one shopping occasion. Supermarkets combine food and other household items from a number of different suppliers in one place. Certain superstores such as the European hypermarkets and the Wal-Mart super centers combine even more items into one setting. Marketing Strategy: Once the company has obtained an adequate understanding of the customer base and its own competitive position in the industry, marketing managers are able to make key strategic decisions and develop a marketing strategy designed to maximize the revenues and profits of the firm. The selected strategy may aim for any of a variety of specific objectives, including optimizing short-term unit margins, revenue growth, market share, long-term profitability, or other goals. To achieve the desired objectives, marketers typically identify one or more target customer segments which they intend to pursue. Customer segments are often selected as targets because they score highly on two dimensions: The segment is attractive to serve because it is large, growing, makes frequent purchases, is not price sensitive (i.e. is willing to pay high prices), or other factors; and The company has the resources and capabilities to compete for the segments business, can meet their needs better than the competition, and can do so profitably. In fact, a commonly cited definition of marketing is simply meeting needs profitably. Marketing environment: The term marketing environment relates to all of the factors (whether internal, external, direct or indirect) that affects a firms marketing decision-making or planning and is subject of the marketing research. A firms marketing environment consists of two main areas, which are: Macro environment: On the macro environment a firm holds only little control. It consists of a variety of external factors that manifest on a large (or macro) scale. These are typically economic, social, political or technological phenomena. A common method of assessing a firms macro-environment is via a PESTLE (Political, Economic, Social, Technological, Legal, and Ecological) analysis. Within a PESTLE analysis, a firm would analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technologys impact on its society and the business processes within the society. Micro environment: A firm holds a greater amount (though not necessarily total) control of the micro environment. It comprises factors pertinent to the firm itself, or stakeholders closely connected with the firm or company. A firms micro environment typically spans: Customers/consumers, Employees, Suppliers, The Media. By contrast to the macro environment, an organization holds a greater degree of control over these factors. Elements of the environment: The marketing environment involves factors that, for the most part, are beyond the control of the company. Thus, the company must adapt to these factors. It is important to observe how the environment changes so that a firm can adapt its strategies appropriately. Consider these environmental forces: Competition: Competitors often creep in and threaten to take away markets from firms. For example, Japanese auto manufacturers became a serious threat to American car makers in the late 1970s and early 1980s. Similarly, the Lotus Corporation, maker of one of the first commercially successful spreadsheets, soon faced competition from other software firms. Note that while competition may be frustrating for the firm, it is good for consumers. (In fact, we will come back to this point when we consider the legal environment).Note that competition today is increasingly global in scope. It is important to recognize that competition can happen at different levels. At the brand level, two firms compete in providing a very similar product or service. Coca Cola and Pepsi, for example, compete for the cola drink market, and United and American Airlines compete for the passenger air transportation market. Firms also face less direct-but frequently very serious-competition at the product level. For example, cola drinks compete against bottled water. Products or services can serve as substitutes for each other even though they are very different in form. Teleconferencing facilities, for example, are very different from airline passenger transportation, but both can bring together people for a meeting. At the budget level, different products or services provide very different benefits, but buyers have to make choices as to what they will buy when they cannot afford-or are unwilling to spend on-both. For example, a family may decide between buying a new car or a high definition television set. The family may also have to choose between going on a foreign vacation or remodeling its kitchen. Firms, too, may have to make choices. The firm has the cash flow either to remodel its offices or install a more energy efficient climate control system; or the firm can choose either to invest in new product development or in a promotional campaign to increase awareness of its brand among consumers. Marketing mix: In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a Marketing Mix. Professor E. Jerome McCarthy, at the Michigan State University in the early 1960s, suggested that the Marketing Mix contained 4 elements Product, price, place and promotion. Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-users needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science. A number of modes of pricing techniques exist, which span: Elasticities (whether Price Elasticity of Demand, Cross Elasticity of Demand, or Income Elasticity of Demand) Market skimming pricing Market penetration pricing Placement: This refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales. Promotion: This includes advertising, sales promotion, including promotional education, publicity, and personal selling. Branding refers to the various methods of promoting the product, brand, or company. These four elements are often referred to as the marketing mix, which a marketer can use to craft a marketing plan. The four Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services. Definition of Feasibility Studies: A feasibility study looks at the viability of an idea with an emphasis on identifying potential problems and attempts to answer one main question: Will the idea work and should you proceed with it? Before you begin writing your business plan you need to identify how, where, and to whom you intend to sell a service or product. You also need to assess your competition and figure out how much money you need to start your business and keep it running until it is established. Feasibility studies address things like where and how the business will operate. They provide in-depth details about the business to determine if and how it can succeed, and serve as a valuable tool for developing a winning business plan. Important of the feasibility: The information you gather and present in your feasibility study will help you; List in detail all the things you need to make the business work; Identify logistical and other business-related problems and solutions; Develop marketing strategies to convince a bank or investor that your business is worth considering as an investment; Serve as a solid foundation for developing your business plan. Even if you have a great business idea you still have to find a cost-effective way to market and sell your products and services. This is especially important for store-front retail businesses where location could make or break your business. For example, most commercial space leases place restrictions on businesses that can have a dramatic impact on income. A lease may limit business hours/days, parking spaces, restrict the product or service you can offer, and in some cases, even limit the number of customers a business can receive each day. Description of the Business: The product or services to be offered and how they will be delivered. Market Feasibility: Includes a description of the industry, current market, anticipated future market potential, competition, sales projections, potential buyers, etc. Technical Feasibility: Details how you will deliver a product or service (i.e., materials, labor, transportation, where your business will be located, technology needed, etc.). Financial Feasibility: Projects how much start-up capital is needed, sources of capital, returns on investment, etc. Organizational Feasibility: Defines the legal and corporate structure of the business (may also include professional background information about the founders and what skills they can contribute to the business) Market Feasibility: Includes a description of the industry, current market, anticipated future market potential, competition, sales projections, potential buyers, etc. Discusses how the business can succeed. Be honest in your assessment because investors wont just look at your conclusions they will also look at the data and will question your conclusions if they are unrealistic. Feasibility studies contain comprehensive, detailed information about your business structure, your products and services, the market, logistics of how you will actually deliver a product or service, the resources you need to make the business run efficiently, as well as other information about the business. Marketing Feasibility Study: The purpose of the Marketing Feasibility Study is to determine the suitability of this property for profitable development, and to define optimal products and amenities in accordance with projected market demand, and to project sales absorption and annual revenues from development of this property. Things to Include in a market feasibility study include: Description of the Industry Current Market Analysis Competition Anticipated Future Market Potential Potential Buyers and Sources of Revenues Sales Projections NEED FOR THE STUDY: To know about marketing feasibility. To know what are elements covered in marketing feasibility of SUZLON INFRASTRUCTURE SERVICES LIMITED. To identify how marketing feasibility impacts on the success of company. The basic need for the study is to known the consumer demand, through customer competition in the market and other environment factor, to observe the market relative to infrastructure service allowance terms of credit distribution mechanism system. the base needs for the study is to know the company position, company profile and customer satisfaction towards suzlon infrastructure service limited. SCOPE OF THE STUDY: The study is mainly concentrates on wind turbine generators only. The present study has been taken to understand marketing feasibility towards wind turbine generators. The sample size was 50 customers only The study was undertaken only in Andhra Pradesh branches its scope of limited. The present study has been taken to understand the customer satisfaction towards suzlon infrastructure service limited in major places in Andhra Pradesh. OBJECTIVES OF THE STUDY: To know whether the companies have knowledge on renewable energy, are they knowing the benefits of wind turbine generator and to find there willingness to buy the product. To know the marketing feasibility of SUZLON INFRASTRUCTURE SERVICES LIMITED To know the feasibility of selling wind turbine generator. To identify how the buyers response towards turbine generators in SUZLON INFRASTRUCTURE SERVICES LIMITED. To observe the advertising methods whether those are suitable to SUZLON INFRASTRUCTURE SERVICES LIMITED or not. To offer suggestions to the SUZLON INFRASTRUCTURE SERVICES LIMITED related to improve the marketing feasibility. METHODOLOGY: RESEARCH DESIGN: The research design is mainly exploratory in nature as it involves researching the demand potential for the existing product. METHOD OF DATA COLLECTION: PRIMARY DATA: The method for data collection was primarily by way of survey conducted in industries and big organization using an appropriate questionnaire. SECONDARY DATA: No secondary data is interpreted, since the survey its self enough to find the market potential. Since the product is not in the survey region and other region data will not suitable for a wind generator. SAMPLING METHODS: Sample size was required to be a size of 50 respondents in and around Hyderabad, Other districts of A.P. As the consumers were mainly industries and big organization consumers, method of convenient sampling was chosen. LIMITATIONS OF THE STUDY: The survey was conducted in and around of Hyderabad city and other states of A.P. Convenience sampling was used, which is non-probability sampling method Respondents were apprehensive and expressed reservation in giving information on the communication infrastructure and also on the future needs. Research was restricted to time limit. Time is the major constraints, which reduces the sample size. INDUSTRY PROFILE A wind turbine is a machine for converting the kinetic energy in wind into mechanical energy. It the mechanical energy is used directly by machinery, such as a pump or grinding stones, the machine is usually called a windmill. If the mechanical energy is then converted to electricity, the machine is called a wind generator. Wind machines were used for grinding grain in Persia as early as 200 B.C. This type of machine spread throughout the Islamic world and were introduced by Crusaders into Europe in the 13th century. By the 14th century Dutch windmills were in use to drain areas of the Rhine River delta. In Denmark by 1900 there were about 2500 windmills for mechanical loads such as pumps and mills, producing an estimated combined peak power of about 30 MW. The first windmill for electricity production was built in Denmark in 1890. and in 1908 there were 72 wind-driven electric generators from 5 kW. The largest machines were on 24 m towers with four-bladed 23m diameter rotors. By the 1930s windmills were mainly used to generate electricity on farms, mostly in the United States where distribution systems had not yet been installed. In this period, high tensile steel was cheap, and windmills were placed atop pre-fabricated open steel lattice towers. A forerunner of modern horizontal-axis wind generators was in service at Yalta, USSR in 1931. This was a 100 kW generator on a 30 m tower, connected to the local 6.3 kV distribution system. It was reported to have an annual load factor of 32 percent, not much different from current wind machines. In 1941 the worlds first megawatt-size wind turbine was connected to the local electrical distribution system on Grandpas Knob in Castleton, Vermont, USA. This 1.25 MW Smith-Putnam turbine operated for 1100 hours before a blade failed at a known weak point, which had not been reinforced due to war-time material shortages. In the 1940, the U.S. had a rural electrification project that killed the natural market for wind-generated power, since network power distribution provided a farm with more dependable usable energy for a given amount of capital investment. In the 1970s many people began to desire a self-style. Solar cells were too expensive for small-scale electrical generation, so practical people turned to windmills. At first they built ad-hoc designs using wood and automobile parts. Most people discovered that a reliable wind generator is a moderately complex engineering project, well beyond the ability of most romantics. Practical people began to search for and rebuild farm wind-generators from the 1930s. Jacobs wind generators were especially sought after. Later, in the 1980s, California provided tax rebates for ecologically harmless power. These rebates funded the first major use of wind power for utility electricity. These machines, gathered in large wind parks such as at Altamont pass would be considered small and un-economic by modern wind power development standard. In the 1990s, as aesthetics and durability became more important, turbines were placed a top steel or reinforced concrete towers. Small generators are connected to the tower on the ground, and then the tower is raised into position. Larger generators are hoisted into position atop the tower and there is a ladder or staircase inside the tower to allow technicians to reach and maintain the generator. Originally wind generators were built right next to where their power was needed. With the availability of long distance electric power transmission, wind generators are now often on wind farms in windy locations and huge ones are being built offshore, sometimes transmitting power back to land using high voltage submarine cable. Since wind turbines are a renewable means of generating electricity, they are being widely deployed, but their cost is often subsidized by taxpayers, either directly or through renewable energy credits. Much depends on the cost of alternative sources of electricity. Wind generator cost per unit. Power generation from wind has emerged as one of the most successful programmes in the renewable energy sector, and has started making meaningful contributions to the overall power requirements of some States. Energy is a major input for overall socio-economic development. Use of fossil fuels is expected to fuel the economic development process of a majority of the world population during the next two decades. However, at some time during the period 2020-2050, fossil fuels are likely to reach their maximum potential, and their price will become higher than other renewable energy options on account of increasingly constrained production and availability. Therefore, renewable are expected to play a key role in accelerating development and sustainable growth in the second half of the next century, accounting then to 50 to 60% of the total global energy supply. After the creation of a separate Ministry in 1992, special emphasis was given in the Eighth Plan to generation of grid quality power from renewable. The total installed capacity of power from renewables today stands at nearly 1350 MW with contribution from wind power of nearly 1000 MW. Wind power installations worldwide have crossed 8500 MW producing about 14 billion KWh of energy annually. A total capacity of about 5500 MW has been installed in Europe, 1700 MW in USA, and 992 MW in India. India is now the fourth largest wind power generator in the world after Germany, USA and Denmark. The State of the World 1998, a world-watch Institute Report on progress toward a sustainable society, released earlier this year, has noted that renewable energy production in the world is expanding rapidly. Wind generation is the fastest growing energy source in this decade and is expanding at 25% per year. The Report recognizes India as a new Wind Superpower. With declining trend of cost and increase in the scale of wind turbine manufacturing, wind promises to become a major power source globally in the first few decades of the new millennium. MNES (Ministry of Non-conventional Energy Sources) are implementing the worlds largest wind resource assessment programme, which forms the backbone of their wind exploitation efforts. Preliminary estimates indicate a potential of about 20,000 MW. Scientific surveys are being intensified to identify specific viable and potential sites. A recent study undertaken to re-assess the potential, places it at about 45,000 MW. Assuming a grid penetration of 20%, a technical potential of about 9,000 MW is already available for exploitation in the potential States. 160 sites have so far been identified in 13 States. Survey work is in progress in 24 States / UTs. The States of Rajasthan and West Bengal have also shown wind potential recently. Today, we have a wind power installed capacity of 992 MW in the country, out of which about 940 MW is accounted for by commercial installations. About 3.5 billion units of electricity have been fed to the grid so far. A good local production base for wind turbines now exists in the country, with 15 manufacturing companies active in this sector. Today, the capital cost of wind power projects range Rs. 6.5 crores per MW on turnkey basis .The government has introduced a package of incentives which includes tax concessions such as 100% accelerated depreciation, tax holidays for power generation projects, soft loans, customs and excise duty reliefs, liberalized foreign investment procedures, etc. IREDA is playing a significant role in promoting Renewable Energy Projects, in general and Wind Energy Projects in particular Process COMPANY PROFILE Suzlon Energy is Asias fully integrated wind power generator company and ranks amongst the top ten in the world. Suzlon integrates consultancy, design, manufacturing, operation and maintenance services to provide customers with total wind power solutions. Suzlon has a subsidiary in Germany for technology development, an RD facility in the Netherlands for rotor blade molding and tooling, and Wind Turbine and rotor blade manufacturing facilities in India. Suzlon Energy also has the distinction of introducing the concept of large wing parks in Asia and has gone on to build some of the largest wind parks in Asia including the worlds largest wind park of its kind. MISSION: Be amongst the top five wind power companies in the world by leveraging technological leadership and commercial acumen to exceed customer expectations. Suzlon Wind Park is innovative concept that develops a wind-farm with all necessary infrastructure, including land, civil work electrical work, wind Turbines, transmission lines, approach roads, etc. coupled with financial assistance for the third part/parties. VISION: To be a technology leader in the wind industry To be among the top three wind energy companies in the world To be the most respected brand To be the best team and place to work To be the fastest growing and most profitable business The work culture at Suzlon hinges on the three pillars of corporate values, brand core and philosophy of global assimilation. Agility, creativity, adding value, commitment and integrity are the base values of Suzlons work culture. Inducting people into Suzlons brand core of sustainable development is a process that involves imbibing these values and blending the best qualities of the individual with those of the organization. Suzlons 14,000 employees have helped raise the performance bar in professionalism, opportunity, responsibility, belongingness and accomplishment. With our vision cast high and focus on our people, we offer a truly global exposure with more than 1000 clients worldwide and projects from The Americas to Asia, Europe to Asia Pacific. Suzlon has leveraged the rich operational experience of the worlds finest wind power technology to industriously harness an individual towards a powerful greener tomorrow. CORPORATE PHILOSOPHY: Be creative enough to live with changes that time brings. Come to terms with dynamic market realities. To pioneer markets where none exist. To sustain calculated risks To integrate the company and its people into wholesomeness and to be competitive enough to bridge the past, present and future with a common thread. Focus to continuously increase efficiency and reliability of our Wind Turbines. Build life-long relationship with customers. Exceed the quality, safety and environmental standards of the industry. Work towards total customer satisfaction. Build partnership with all stakeholders: employees, customers, vendors, service providers, local communities and Governments. Conduct business with the highest standards of ethics. THE BUSINESS: DENMARK Suzlons new international business headquarters in Denmark, where the subsidiaries in the US, Australia ,China and Europe will benefit from extensive management experience complemented by competences in specific wind engineering disciplines, project execution, operations, service and maintenance and financial engineering. GERMANY Suzlon Energy GmbH carries out research and development with its focus on innovation, to design world class wind turbines. The designing teams prime objective is to provide technological leadership to Suzlon in collaboration with our manufacturing, installation and maintenance teams around the world. NETHERLAND Suzlons RD centre in the Netherlands is responsible for design and development of rotor blades. CHINA To leverage maximum advantage from Chinas expanding markets, Suzlon has its presence in Beijing-its headquarters for Chinese operations. INDIA Suzlon has a large presence in India and has been the undisputed market leader in the worlds fifth largest market, for past eight years in row. India is the largest market in Asia; it is also where the Suzlon groups head quarters are located. Suzlon has manufacturing facilities, state-of-the-art RD centers and training campuses in India. Manufacturing facilities in pondicherry, India. AUSTRALIA Suzlons office in Melbourne is responsible for sales, marketing, project implementation and service support for the emerging Asia pacific Market. RESEARCH AND DEVELOPMENT: Suzlon has world-class design and RD teams and state-of-art facilities in Germany, Netherlands and India. Comprising some of the worlds most renowned wind energy experts, our RD team combines global experience of varied wind regimes with in-depth knowledge of available turbine technologies. QUALITY: At Suzlon we are committed to quality be it person, process or product. The philosophy of Total Quality Management (TQM) is a fundamental goal of all processes, procedures and deliverables at Suzlon, enabling us to build world-class products that exceed customer expectations at every level. The number of repeat orders and the long-term customer relationships enjoyed by Suzlon demonstrate the success of this philosophy. The Suzlon Quality Management system is constantly reviewed by both internal and external audit to ensure ongoing adherence to the highest international standards of quality control and assurance. The quality systems are certified as compliant with the requirements of ISO 9001 (2000) by Dot Norse Verities (DNV), one of the leading global registrars of Quality Management systems. Suzlon Quality Policy : Suzlon has emerged as the 5th largest wind energy company in the world and the largest in India because of its dedication towards advanced technology, research and development and most importantly its consistent quality. You can download Suzlons quality policy by clicking on the link below. At Suzlon, we relentlessly pursue superior quality. Quality, Environment and Safety (QES) management systems dont just help us comply with environment, occupational health and safety norms they are the foundation of our business. Timely and frequent auditing of our QES systems and vendors ensures that quality remains paramount at all times. Our design, manufacture, operations and maintenance services have been certified as ISO 9001:2000 by Det Norse Veritas. Our wind turbine generator (WTG) models are accredited with type certification by Germanischer Lloyd or CWET. Product Portfolio: S88-2.1 MW, S82-1.5 MW, S66-1.25 MW, S64-1.25 MW, S52-600 kW Market Share: 9% of the world wind energy market, 5th largest wind power supplier* Employees : 14000+ [23 nationalities] Listing: BSE and NSE (India), part of SP CNX Nifty Index Suzlon operates across the wind energy supply chain, manufacturing Wind Turbine Generators and its components. Suzlon also has the experience and expertise to undertake services for wind farm projects across the globe. Founded : 1995 Headquarters : Pune, India Presence : 21 countries: Australia, Belgium, Brazil, Canada, China, Denmark, Germany, Greece, India, Italy, New Zealand, Nicaragua, Portugal, Romania, Spain, Sri Lanka, The Netherlands, Turkey, Ukraine, UK, USA Manufacturing Areas: India: Maharashtra, Pondicherry, Gujarat, Daman, Padubidri, China: Tianjin, North America: Pipestone, Minnesota RD Denmark, Germany, India, The Netherlands SAFETY: At Suzlon the commitment to safety must extend not only to the employees, but also to all people who interact with them at any point of their value chain. Our commitment to safety extends beyond process and product, and branches out into education and awareness. A unique help desk called [emailprotected]/* */ has been started as a communication channel for anyone who wishes to contribute in the journey of excellence in Quality Environment Safety. Apart from the world-class Suzlon Wind Turbines, the wind park package comprises of a service. They include: Site selection. Micro-siting. Site infrastructure development. Installation of Wind Turbine Generator. Power evacuation facilities. Interfacing with state grid 24-hour services at site. Liaison with the Government Departments and Agencies. Financial arrangements. MARKET POSITION WORLDWIDE: Commitment to the cause and superior performance of its Wind Turbines based on strong RD focus has RESULTED IN Suzlon reaching the top few in the wind energy markets world over, in a very short period of time.Today, Suzlon ranks amongst the top five in the world. Suzlon has to its credit the development of the worlds largest and one of its kind wind parks of 250 MW capacities. MARKET POSITION IN ASIA: Suzlon is the leader in Wind Energy in Asia since the inception of the operations maintained our market leadership in India and to day is the largest wind power company in Asia. Suzlon has acquired 40% of market share in Andhra Pradesh MARKET POSITION IN A.P: ACHIEVEMENTS: Suzlon has recently acquired RE POWER German based company and it is third in position on the world map in regard to wind power installations. MEGA WATT WIND PARKS: The Kavdya Dongar Wind Park lies approximately 24 km southwest of Ahmednagar and 100 km northeast of Pune. It comprises of a group of five hills with maximum elevations of approximately 960 m. The site rises approximately 150 m above the surrounding relief of the undulating Western Ghats and is the highest terrain for several kilometers in all directions. The site has a mean annual wind speed of 22.08 kmph at 30 m height. ASIAS LARGEST WIND PARK:201 MW The Vankusawade Wind Park is located on a high mountain plateau at 1150 m amsl, running north to south above the Koyna Reservoir in the Satara district of Maharashtra state. It is approximately 40 km from the town of satara (200 km south-southeast of Mumbai), and approximately 80 km from Indias west coast. The site has a mean annual wind speed of 5.89 m/s. SERVICE: Service at suzlon doesnt end with providing with smooth machine operation. Our understanding of service is to help our customers optimize and improve the operational reliability and efficiency of the wind turbines over their entire lifetime. Suzlon offers a comprehensive range of value-added services and solutions. Suzlon ensures permanent energy yield optimization in accordance to the onsite climate and grid conditions. Suzlon provides round-the-clock Operation and Maintenance support, assisted by a team of experienced engineers and equipped with critical equipment and spare parts. They will ensure that the wind turbines installed are well taken care of, minimizing downtime and maximizing machine availability. OTHER MAJOR PLAYERS: VESTAS RRB. BONUS GAMESA NORDEX ENERCON LTD. GE WIND ENERGY. SHRIRAM EPC LTD. PIONEER ASIA WIND TURBINES. ELECON ENGINEERING COMPANY LTD. Research Development: WORLD CLASS RESEARCH DEVELOPMENT At Suzlon we strive to leverage the best technology to create products that deliver high performance and reliability in the toughest and the most diverse operating environments. With world-class design and RD teams, and state-of-the-art facilities in Belgium, Germany, India and the Netherlands, our RD team is a potent combination of global experience of varied wind regimes and geographies and an in-depth expertise of leading edge wind turbine technologies. Technology is the key enabler for a company to be a market leader. Suzlons sophisticated RD capabilities in the wind energy space have led to the development of a comprehensive product portfolio, ranging from 600 kW to 2.1 MW wind turbines. Though the dynamic increase in wind turbines ratings has slowed since 2006 wind turbine technology as such continues to be a dynamic field of research with the focus more on reliability, ease of operation and loads reduction which will enable weight and cost reductions of wind turbines.There is a strong focus on increasing the energy yield of wind turbines at a given rating by improving aerodynamics and applying larger rotors. The 500-strong Technology Group, led from its RD Headquarters in Hamburg, derives its technological success from a close collaboration between the development teams in Germany, Netherlands, Denmark and India, key technological partners such as Hansen Transmission and research centres experienced in Wind energy such as RisÃÆ'Â ¸ in Denmark, ECN and TU Delft in the Netherlands and Fraunhofer. Product Development Supply: GROWTH STATISTICS To outline our consolidated performance as a group for the first 9 months of the financial year 2008-2009, our revenue grew from 8,756 crores rupees to 17,277 crores of rupees, a growth of 97%.Our approach to technology is one of constant research, development and innovation. To create products that deliver high performance and reliability in varied operating environments, we employ the best in every field of development in the wind energy industry. With world-class design, RD teams, and state-of-the-art facilities in Belgium, Germany, India and The Netherlands, our RD team is a combination of the finest of global experience and in-depth expertise. Suzlon, in joint venture partnership with REpower, has established the Renewable Energy Technology Center in Hamburg, and has acquired Hansen Transmissions International NV, Belgium to manufacture gearboxes Project Services: WIND ENERGY SOLUTIONS PROVIDER Suzlon is an integrated wind energy solutions provider. It offers the entire gamut of solutions starting from wind resource mapping, land acquisition, technology development, turbine manufacturing, EPC projects and completing the chain with operations maintenance services. Suzlon focuses on providing a complete range of efficient, cost effective wind energy solutions. Using the support and talent of our multi-cultural, multi-ethnic global workforce, we have successfully constructed and managed customized wind farms in varied geographic areas and climatic conditions. Awarding Authority Details: 2009-10 Tulsi Tanti awarded Champion of the Earth Mr. Tulsi Tanti was honored with Champion of the Earth title for Entrepreneurial Vision by the United Nations Environment Program Tulsi Tanti awarded Global Indian Award the Canada India Foundation for global entrepreneural vision had awarded Mr. Tulsi Tanti with the Global Indian Award Awarding Authority Details: 2008-09 Operational Excellence Suzlon Energy Limit declared is one of the winners of Indias first Infrastructure awards KPMG- Infrastructure Today Awards 2008. Suzlon bagged the The Most Admired Company Power ( Non conventional) award under the Infrastructure Developers Category. The awards have been instituted by KPMG and ASAPP Media Group to recognize and felicitate exceptional work done in the Indian Infrastructure industry. National operations Suzlon Energy Ltd bags the first prize for Best Manufacturer (2006-2008) and the second prize for the Best ServiceProvider among Manufacturers (2006-2008). The awards were presented under the aegis of Wind India 2008 awards and are awarded to stalwarts in the Indian Wind Energy industry for their efforts in shaping a Greener India. Suzlon bags Golden Peacock National Training Award 2008. The award function was held at the 9th International Conference on Corporate Governance at London and the award was given through the hands of Dr Ola Ullsten, former PM of Sweden. CUSTOMER SATISFACTION SOME THEORETICAL ISSUES: The wants of products and services produced in a country make our economy strong. Almost all the products which are available to customers have a number of alternative suppliers, that is substitute products are available to customers who make a decision to buy products. Therefore seller most of his time seeks customers and tries to please them. More(or)less , after the second world war, the sellers makers have disappeared and buyer markets have come up .It means the manufacturers attention has switched over from the products to the customer and specially concentrated on the customer satisfaction .The manufactures possess no control over the customer. A modern marketer first tries to understand the customers and the response then he studies the basic characteristics of the satisfaction. It can be said that customer is the center around which the whole marketing system revolves. The selection or choice of product (or) Services by customers greatly determines the fate of the products. As such the company must known the customer more and in order to manufacture the product. Which give them satisfaction, in the way the customer need the marketing programme , neglecting the customer satisfaction ,one will naturally invite future .A care ful study of customer satisfaction will facilitate the marketer in determining the size , Style, coverage.brandetc. CUSTOMER SUPPORT: Today many companies are moving beyond the marketing concept to the customer concept, where as companies practicing the marketing concept work at the level of customer segments, a growing number of todays compines are now shapping offers, services and message to individual customers part transation ,demographics. Psychographics and media and distribution preference. The ability of a company to deal with customer at a time has become practical as result of advances in factory customization computers, the internet and database marketing software. Yet the practicing of a one-to-one marketing is not for every. Company. To understand why customer satisfaction is the most potent factor in sales marketing (provided distribution and other matters are attended to a liquate it), is necessary to recognize, first that customer fiends are commonly in the same social, income, vocational interest and are age group. A managing director who is instrumental is having a computer installed in his office has, as friends, other managing directors. Some of whom may be interested in his opinion of the computers as an office aid. CUSTOMER NEEDS AND WANTS Needs are the basic forces that drive customer to take action and engage in exchanges. An unsatisfied need is a gap between a persons action and desired states on some Physical (or) psychological dimension. We all have basic physical needs critical to our survival, such as food, drink, warmth, shelter and sleep. We also have social and emotional needs critical to our psychological well being such as security, belonging, love, esteem and self-fulfillment. Those needs that motivate the consumption behavior of Individuals then are few and basic. Organization also must satisfy needs to assure their survival and well-being. Shaped by the organizations strategic objectives, these needs relate to the resource inputs, capital equipment and services necessary to meet those objectives. Wants reflects a persons desires or preferences for specific ways of satisfying a basic need. Thus a person wants a particular products, brand or services to satisfy a need. A person is thirsty and wants a coke. A person as tired and wants a vocation in Florida. Different people then may have very different wants to satisfy the same need. Every one needs to keep warm on cold winter nights, for instance. But some people want electric Blankets while others prefer old fashioned down comforters. This distinction between needs and wants helps put into perspective the charge that Market creates needs Marketers make people want things dont need. CUSTOMER SATISFACTION STUIDIES A multi product firm may need customer satisfaction measures for each of its different products even it they are sold to the same customer. This would be the case if the choice criteria varied substantially between products. Especially in terms of expectations regarding service delivery repairs and availability of spar parts. Also we should not that a firm needs to develop its own satisfaction measures with its various Intermediaries and major suppliers (advertising agencies) Developing a meaningful measure of customer satisfaction requires the merging of two kinds of measures. Expectation Measures Performance Measures The expectation measure has to do with an understanding of the criteria used by customer to evaluate the quality of the firms relation ship with them. Knowing the product/service attributes that constitute the customers choice criteria used by customers to evaluate the quality of the firms relation ship with them. Knowing the product/services attribute that constitutes the customers choice criteria as well as the Relative importance of each should facilitate this task. The performance measures, is concerned with how well the form is meeting the customers expectation on an individual attribute as well as an over all basis. Thus, with the choice criteria of a cruise lines target market included such attributes as food, exercise facilities and entertainment then a performance measures would be developed for each. EXPECTATION MEASURES In most cases the individuals attributes on which satisfaction expectations are based multidimenonal. Thus it is necessary of obtain a measure for each dimension and then weigh the result by their relative importance to get an overall measure. Unless this is done, it is impossible to understand and the nature and scope of a consumers expectancy rating and take corrective action. This is certainly the case with the cruise line attributes cited above food (selection/type/size of portion).Exercise facilities (avilibity /hours Open / type equipment presence of instructors) and entertainment. PERFOMANCE MEASURES These are measures of how well the company has met the customers expectation on a given attribute of course overall performance measures are meaningless unless they are compared with the appropriate customers expectation measure the result can be negative, when performance is less than expected satisfactory when it is at least as good as expected and positive when performance is better than expected. Performance measures come in a variety of forms. The two most common are absolute measures and scaled measures as discussed earlier in connection with exception measures. Some company has factual data about its performance on a given variable it needs a customer rating since in the final analysis this is the once that matter. Where the perceived performance rating less than the factual performance (or) is considered unreasonable the firm should make every effort to the customers perception of the Situation. Customer value and satisfaction: Peter ducker observed that a companys first task is to create customer. How ever customers face a vast array of product and brand choice, price and suppliers. How do the make their choices? We believe that customers estimate which offer will deliver the most value. Customers are value maximizes with in bound of search costs and limited knowledge, mobility and income. They form an expectation of value, and act on it. Weather (or) not offer lives up to the value expectation affects both satisfaction repurchase probability. Attracting customers: Todays customers are becoming harder to please. They are smarter, more prices conscious, many more competitors approach more demand, less forgiving and them with equal better offers. The challenge, according to Jeffery Gilmore is not to produce satisfied customers, several competitors can do this. The challenge is to produce Delighted loyal customers. Companies seeking to expand their profits and sales have to spend considerable time and resources searching for new customers. To generate leads, the company develops ads and places them in media that will reach new prospect , its sends direct mail and make phone call to possible new prospects; its sales people participate in trade shows where there might find new leads; and so on. All this actives producer a list of suspect. The next task is to identify which suspect are really good prospect interviewing them, checking on their financial standing and so on. Then it is time to send Our sales people the customer centered firm seeks to create high. ANALYSIS AND INTERPRETATION The Study was conducted in the following segment of A.P. Industry to find out the interested of the customers to invest in wind power generation business. Majority of the customers met were from Hyderabad as most of the corporate offices of various factories are located in Hyderabad. The focused segments are cement, pharma, chemical, metal, telecom, construction, electronics, food beverages, plastic, paper industries. Customer satisfaction that is not main goal if the company increases customer satisfaction by loweing its price as increasing its services, the present may be lower. FINDINGS 97% of respondents are aware of renewable energy. It was clearly found out that the industries and business organization are aware of renewable energy 100% Respondents are aware of wind energy. 70% Respondents are aware of benefits offered by WTG. 40% Respondents have the tax benefit. 76% Respondents have their turnover which is more than 50 crores. 60% Respondents have their PAT i.e., between 1-10 crores. 1 Rank is given to Wind Energy by the 56% respondents. From renewable energy 50% Respondents are interested to invest in wind energy. 50% Respondents are interested to invest in wind energy. 64% Respondents focused on depreciation benefit. 30% Respondents are not going for investments because they are already enjoying the depreciation benefit. 30% Respondents are not satisfied with the tariff rate per unit. 30%Respondents does not want to invest because non favourable A.P.E.B.policy. 50%Respondents want the A.P.E.B.policy to be changed. Because it is not favourable in captive consumption. 64% Respondents agreed that project is viable. SUGGESTIONS After the tabulations, data analysis, percentage analysis, graphical presentations and respective interpretations derived from the analysis, certain recommendations as to : Industries and business organizations aware of wind energy but not that much aware of benefits Industries and business organizations interested to invest in wind energy at a lesser price affordable. A.P.E.B.Policy is not favourable for captive consumptions and the tariff rate per unit is less compare to other states, the A.P.Policy has to be modified to encourage attract more private sectors. Depreciation benefit has to be increased, because the project cost is high. CONCLUSION From the survey of 50 customer of SUZLON Infrastructure Service Limited, HYD. I conclude that SUZLON Products maintaining good quality and moderate price and good margin to its customers. T.V Advertisement and customers are suggested that new schemes will improve the sale these are measures the company should be taken to enhance customer satisfaction. BIBLOGRAPHY O.R. Krishna swami, Methodology of Research in Social Science, Himalaya publishing House, Second Revised Edition (2005) S.P. Gupta, Statistical methods, Sultan Chand Sons, 34th Edition, 2005. Philip Kotler, Marketing Management Pearson Education, 12th Edition (2006) www.americanwindenergy.org/default.htm www.cwet.in.ni.in/ www.indianwindpower.com/ https://mnes.nic.in/ www.cercind.org/ www.cercind.org/ JOURNALS Business world Advertising of marketing News papers